SWarms

So my kid tells me, "You’ve gotta try this Shake Weight—you will not believe the workout it gives your arms!" I'm skeptical, but he knowsstuff … and he's built like I used to be, like I want to be again. I buy the Shake Weight. Three to four months later, I'm telling people, "You’ve gotta try this— it’s incredible!"

Remember the advertisements on the back of comic books? The ones where you could sell salve or seeds? There was always an ad where the guy is on the beach and gets sand kicked into his face. The girl next to him is embarrassed and looks away. Then, after the guy does months of "Atlas" training, the next frame shows how he clocks the bully and the girl is swooning. Well, no sand, but it’s … incredible!